Results • A program to drive traffic into the branches of a leading financial services provider resulted in substantial increases in assets under management. The program consisted of placing personal finance articles under the branch managers' bylines in business journals and other local publications. • A trade association's chief lobbyist was named one of Washington's “Top Lobbyists” by The Hill newspaper as part of an integrated communications campaign to position the group as an influential voice in national public policy to policymakers and its membership. • A campaign to convert traditional payroll deduction programs that invest in U.S. Savings Bonds to an electronic payroll system received a major endorsement and program conversions through a partnership with the National Payroll Association. • A communications strategy leading up to the initial public offering of a higher education financing company helped the company articulate its position in the marketplace to investors and raise brand awareness among customers through publicity and advertising. • A brand strategy was developed for a consumer assistance initiative, which included logo development, messaging, website development and publicity. The announcement of the initiative garnered national news coverage as a result of a news conference on Capitol Hill featuring the head of the Federal Trade Commission and the CEO of a major financial institution